Andrew Wrobel is the Founding Partner, Content & Strategy at Emerging Europe. Trained as a journalist and a film director, he has worked for broadcast and print media for over 15 years. Since the beginning of his career he has covered business, investment, trade, macro-economy and political economy. He regularly interviews political and business leaders about economics, business and politics. He has authored and contributed to a number of international business, investment and trade-related publications, guides and reports, mainly about the CEE region. He is a moderator and a panelist at international economic, business and technology-related events, a juror at various international business competitions, a location promotion trainer and a media commentator. Andrew is also a member of the European Outsourcing Council at the US-based International Association of Outsourcing Professionals (IAOP). Currently, he is pursuing a PhD in nation branding.